Starlink’s limited offer on its hardware kit in the Kenyan market could be attributed to several factors. One reason might be to encourage early adoption and to quickly expand its user base in Kenya. By offering a limited-time promotion, Starlink can attract more customers who might be on the fence about trying out its satellite internet service.

There are two main reasons why Starlink might be offering a limited-time discount on their hardware kit in Kenya:

High Initial Cost

Compared to traditional internet providers, Starlink’s initial cost, particularly the hardware kit, was very expensive. This high price point could have been discouraging potential customers, especially in a market where many rely on budget-friendly options. By offering a discount, Starlink can make the service more attractive to a wider range of Kenyans.

Increase Customer Base

Kenya previously had the highest Starlink setup fees in Africa. This discount campaign could be a strategy to increase their subscriber base in the country. By getting more people to sign up during the promotional period, Starlink can establish a foothold in the Kenyan market.

Starlink is implementing this limited offer, they might be leveraging various marketing channels such as targeted advertising, partnerships with local retailers or telecommunications companies, and social media campaigns to reach potential customers in Kenya. They may also be working closely with local authorities or regulatory bodies to ensure compliance with any applicable regulations and to streamline the process of deploying their satellite internet service in the country.

Conclusion

The limited offer on Starlink’s hardware kit in the Kenyan market aligns with the company’s broader goal of expanding its global reach and providing high-speed internet access to underserved regions around the world.The discount applies to all of Kenya and is valid until June 10th, 2024. You can find the details on the Starlink website itself. During this limited time, the hardware kit costs KSh 39,500, which is over 55% less than the usual price of KSh 89,000.